VITA MALT HAD 4 PLAYSTATION 5 CONSOLES TO GIVE AWAY…
IDEATION AND DEVELOPMENT
THE BRIEF
Vita Malt needed us to build a web portal that could be hosted on their website, allowing participants to upload their sales receipts after purchasing the product. This upload would facilitate the capture of participant emails and contact numbers. It also had to enable the picking of random winners over three months. Easy!
WE BUILT THE WEB PORTAL AND EMBEDDED IT ON THE CLIENT’S WEBSITE.
VITAMALT.COM/VITALIZEYOURGAME
DIGITAL COMPETITION: Purchase product, upload your receipt! Simple!
With help from our friends over at tapthislink.net, we built the competition portal and embedded it on the client’s website. Everything was now set for the brand’s fans to “Vitalize their game!”
VITAMALT.COM/VITALIZEYOURGAME
DATA CAPTURE & DATABASE BUILDING
Going the digital with the promotion allowed the client to not only easily track entries but also build a database of participants for future promotions.
PRESS AND DIGITAL ROLL OUT
WE REPURPOSED ARTWORK PROVIDED BY THE CLIENT
PRESS AD
SOCIAL MEDIA CONTENT
POST COPY:
You’ve got to play to win! We’ve got 4 Playstation 5 consoles to be won! Feeling lucky? #VitalizeYourGame 🎮
WINNER ANNOUNCEMENTS
SAMPLE OF WINNERS POST:
It was important to publicise the winners, which drove more interest as the competition progressed.
THE RESULTS
REACH
IMPRESSIONS
WEBSITE VIEWS
PARTICIPATION
