See How Rojan Marketing Used Powerful Ads to Drive Growth, Boost Sales, and Expand Markets
CAMPAIGN: WE ARE ROJAN MARKETING
CLIENT OVERVIEW
2021 to Present
THE CHALLENGE
In 2021, growth was blocked by three constraints.
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Meta restrictions: Advertising access was blocked due to website and account issues.
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Website underperformance: low visibility, weak conversion flow, limited trust signals.
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No demand capture system: Google Ads and performance marketing were not yet in place.
OUR APPROACH: STRATEGIC OVERHAUL & PERFORMANCE-DRIVEN EXECUTION
Our Approach
Fix foundations, then scale what produces return.
1) Website rebuild for paid traffic
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Restructure site flow to support performance marketing.
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Simplify product catalogue for navigation and campaign efficiency.
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Launch brand introduction video to re-establish market presence.
2021 Website Redesign
2) Meta + Google, executed as one system
Meta: restore delivery, then run full-funnel campaigns (awareness → engagement → lead capture).
Google: search + display across product lines, keyword optimisation, geo targeting for regional expansion.
3) Content and lifecycle support
Monthly creative refreshes to reduce fatigue, plus email nurture setup (later transitioned in-house).
PERFORMANCE & GROWTH IMPACT
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Meta: $19K USD over 3 years → 1.4M accounts reached, 35M+ impressions
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Meta efficiency: $0.05 per link click
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Google scale: ~$1K USD per month → 10.5K clicks, 600K impressions per month
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Google efficiency: $0.15 per click
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Website demand: 20K+ visits per month
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Revenue: supported revenue targets from 2021 to present
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Expansion: entered multiple Caribbean markets using geo-targeted campaigns
Challenges & Solutions
What We Solved
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Ad fatigue: monthly refreshes early, then transitioned production in-house once winning patterns were proven.
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Scaling limits: supported the move to Odoo to improve operational efficiency and ad performance.
NOTABLE WINS & CASE STUDY HIGHLIGHTS
🏆 Rapid Brand Reintroduction → The relaunch campaign reestablished Rojan Marketing’s digital presence, driving immediate traction.
🏆 Search & Display Ad Success → Google Ads outperformed initial expectations, shifting the company’s advertising focus towards high-intent search traffic.
🏆 Dominating Local & Regional Markets → Rojan Marketing successfully expanded beyond Trinidad & Tobago, with custom geo-fenced ad strategies fueling growth.
CLIENT TESTIMONIAL
Building a Digital Engine for Sustainable Growth
Before partnering with Small Potato Marketing, we were unable to advertise, and our digital strategy was non-existent. Their expertise in performance marketing transformed our business—our brand awareness skyrocketed, our ad targeting improved, and we expanded into new markets. We hit all our revenue targets, and the team’s continuous optimizations have kept us growing. Their approach isn’t just about running ads; it’s about building a sustainable digital presence. We couldn’t have asked for a better marketing partner.
Looking for results like this?
These outcomes came from strategy-led execution, not one-off campaigns