CAMPAIGN: WE ARE ROJAN MARKETING
CLIENT OVERVIEW
2021 to Present
Rojan Marketing Ltd. is an industrial supply company specializing in cleaning supplies, food packaging, janitorial products, dispensers, paper products, printing, and clothing. Their primary customers include business procurement managers and business owners, while retail consumers form a secondary market. The company operates across Trinidad & Tobago and has expanded to the Caribbean region.
THE CHALLENGE
When Rojan Marketing partnered with Small Potato Marketing Ltd. in 2021, they faced significant barriers to growth:
• Blacklisted on Meta: Due to website issues, they were unable to advertise.
• Lack of Digital Presence: Their website was underperforming, limiting online visibility and customer engagement.
• No Ad Strategy: They had not yet explored Google Ads and had no prior experience with performance marketing.
OUR APPROACH: STRATEGIC OVERHAUL & PERFORMANCE-DRIVEN EXECUTION
1. Website Optimization & Brand Relaunch
• Advised on a website restructuring strategy to align with best practices for performance marketing.
• Streamlined product catalog to enhance customer navigation and ad efficiency.
• Launched a brand introduction video to reposition Rojan Marketing within the market.
2021 Website Redesign
The client has since out grown this website but it was key in getting them off the Meta blacklist and streamlining their operations.
2. Meta & Google Ads: Multi-Channel Performance Strategy
Meta Advertising:
• Reactivated ad capabilities after resolving account restrictions.
• Developed a full-funnel strategy, focusing on brand awareness, engagement, and lead generation.
• Key Result: 1.4M accounts reached, 35M+ impressions.
Google Ads:
• Implemented a Search & Display campaign targeting multiple product lines.
• Used data-driven keyword optimization to ensure maximum visibility.
• Geo-targeted expansion to different Caribbean territories, allowing regional scalability.
• Key Result: Shifted majority of ad spend to Google, which provided better-quality leads.
3. Content & Email Marketing Support
• Created monthly ad creatives to prevent ad fatigue and sustain engagement.
• Set up email marketing (Mailchimp) to nurture leads—later transitioned to Rojan’s internal team.
PERFORMANCE & GROWTH IMPACT
✅ Meta Ad Spend & ROI: $19K USD invested in 3 years → 1.4M accounts reached, 35M impressions.
✅ Optimized CPC on Meta: Achieved a $0.05 cost per link click, outperforming industry benchmarks.
✅ Google Ad Spend & ROI: Scaled to 1K USD invested a month → 10.5k clicks , 600k impressions per month
✅ Optimized CPC on Goggle: Achieved a $0.15 cost per link click, outperforming industry benchmarks.
✅ Consistent Website Traffic: 20K+ visits per month.
✅ Revenue Growth: Helped Rojan meet all revenue targets from 2021 to the present.
✅ Regional Expansion: Successfully entered multiple Caribbean markets through geo-targeted ads.
Challenges & Solutions
• Ad Fatigue: To maintain engagement, we initially introduced monthly creative refreshes. Once we had a firm grasp on what worked, creative production was transitioned in-house to the client for ongoing execution.
• Website Scaling Issues: Assisted in the transition to the Odoo platform, enabling higher efficiency and better ad performance.
NOTABLE WINS & CASE STUDY HIGHLIGHTS
🏆 Rapid Brand Reintroduction → The relaunch campaign reestablished Rojan Marketing’s digital presence, driving immediate traction.
🏆 Search & Display Ad Success → Google Ads outperformed initial expectations, shifting the company’s advertising focus towards high-intent search traffic.
🏆 Dominating Local & Regional Markets → Rojan Marketing successfully expanded beyond Trinidad & Tobago, with custom geo-fenced ad strategies fueling growth.
CLIENT TESTIMONIAL
“Before partnering with Small Potato Marketing, we were unable to advertise, and our digital strategy was non-existent. Their expertise in performance marketing transformed our business—our brand awareness skyrocketed, our ad targeting improved, and we expanded into new markets. We hit all our revenue targets, and the team’s continuous optimizations have kept us growing. Their approach isn’t just about running ads; it’s about building a sustainable digital presence. We couldn’t have asked for a better marketing partner.”
— Jason Roach, CEO, Rojan Marketing Ltd
