ABOUT
Built for Businesses That Take Growth Seriously
Strategy First. Execution That Delivers.
Small Potato is a strategy-led marketing partner focused on measurable business growth. We work with brands that want clarity, discipline, and results, not noise or surface-level marketing.
Who We Are
Not a Creative Shop. A Growth Partner.
We help businesses make smarter marketing decisions and follow through with disciplined execution.
Our work starts with understanding the commercial objective, the market reality, and the constraints that matter. From there, we design and manage marketing systems that support growth over time.
This means fewer assumptions, tighter execution, and marketing that is accountable to real outcomes.
How We Think
Clarity Drives Performance
Most marketing underperforms because it skips the hard thinking. We believe growth comes from three things done well and in order:
Clarity
Clear positioning, priorities, and objectives before execution begins.
Strategy
Intentional decisions about audience, channels, messaging, and spend.
Execution
Consistent delivery, testing, and optimisation tied to performance signals.
When these are aligned, creative becomes effective and campaigns compound over time.
How We Work
Built Around Outcomes, Not Activity
We do not measure success by how much content is produced or how many ads are launched.
We measure success by what moves.
Revenue. Demand. Market position. Efficiency.
Every engagement is structured around a defined objective and reviewed against performance data, whether that work sits inside our advertising campaigns or ongoing social media management.
That discipline is what keeps our work commercially relevant.
Who We Work With
Who We’re a Fit For
We work best with businesses that:
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Value long-term growth over short-term wins
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Understand that strategy comes before scale
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Are prepared to invest properly in marketing
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Want a partner, not a vendor
If your priority is cheap clicks or fast vanity metrics, we are not the right fit. If your priority is sustainable performance, the relationship works.
Our approach has helped brands strengthen demand, improve efficiency, and expand into new markets, as seen in our work with Mackeson and Rojan Marketing.
Regional Context
Based in Trinidad. Built for the Region.
We are based in Trinidad and work across the Caribbean.
That means we understand local market behaviour, regional buying patterns, and the realities of scaling brands in smaller but competitive environments.
Our strategies are grounded in this context, not imported assumptions.
Leadership
Gerald Brent Mollineau
Founder, Creative Director
Brent leads creative direction, brand development, and visual strategy. His work ensures clarity, consistency, and relevance across every touchpoint.
Dale De Mille
Founder, Digital Director
Dale leads strategy, performance marketing, and analytics. His focus is on building marketing systems that connect execution to measurable business outcomes.
Let’s Talk About Growth, Not Tactics
If you are looking for a marketing partner that thinks commercially and executes with discipline, we should talk.